15. How to Build Multiple Income Streams (With a 9 to 5 Job)
Want a reliable way to earn extra cash without quitting your job?
You’re not alone.
Nearly 44 million Americans juggle side hustles with full-time jobs, yet most feel scattered and stuck.
Imagine channelling your time and energy into one focused project that fits your schedule and taps into skills you already have.
How Small Steps Beat Grand Launches
Harvard Business Review's "Make Your Side Hustle Work" shows that starting with a simple, minimal offer and iterating fast leads to better results than perfecting a plan up front.
Maria*, a marketing manager spent two weekend evenings offering 30-minute LinkedIn profile reviews. Within eight weeks, she was banking an extra $700 a month and learning exactly what clients valued.
By focusing on one service, she avoided overwhelm, built confidence, and raised her rates by 25 percent. Small steps, fast feedback, clear wins.
* Name changed for privacy.
Don't Fall for These Side-Hustle Traps
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Chasing every new trend: Saunders (2022) found that side hustlers who test one idea are 38 percent more likely to grow earnings in their first year.
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Pricing by the hour: Trading time for dollars limits your upside. Charge for the outcome you deliver.
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Skipping feedback loops: Early client input tells you what to keep, drop, or improve - before you spend hours on the wrong features.
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Overlooking simple platforms: You don’t need a custom website on day one. Start on LinkedIn, Fiverr, or a local network you already know.
Each of these mistakes adds friction. Fewer moving parts means more progress faster.
Your 6-Step Side-Hustle Sprint
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Pick Your Power Skill
List the one thing you do best (writing, design, coaching, tutoring) whatever you can deliver in 30 to 60 minutes. -
Build a Minimal Offer
Create one clear package (for example, "One-hour LinkedIn makeover"). Keep it simple. -
Block Your Time
Reserve two 90-minute slots each week. Treat them like meetings you can’t miss. -
Launch on One Platform
Test demand on LinkedIn, Upwork, or a familiar local group - no multitasking. -
Gather Feedback Early
Ask your first five clients what worked and what didn’t. Tweak your price or format based on their input. -
Automate the Busy Work
Use tools for scheduling and billing. Save hours every week.
Ready to Finally Make Your Side Hustle Work?
Small, focused steps beat big, scattered plans when you’re short on time.
That's all for this week.
See you next Friday.
- Jonathan M.
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P.S. Want help turning strategy into execution? Reach out here.
References
Nahrgang, J. D., Sessions, H., Vaulont, M., & Bartels, A. (2020). Make your side hustle work. Harvard Business Review. https://hbr.org/2020/03/make-your-side-hustle-work
Saunders, E. G. (2022). Balancing a full-time job with school or a side hustle. Harvard Business Review. https://hbr.org/2022/11/balancing-a-full-time-job-with-school-or-a-side-hustle
Clark, D. (2018). How to figure out what your side hustle should be. Harvard Business Review. https://hbr.org/2018/01/how-to-figure-out-what-your-side-hustle-should-be
Disclaimer: This newsletter is general information only and is not financial advice. Always do your own research and consult a professional about your circumstances.
